Where business is concerned, how recognizable you are is integral, whether your audience is local, national, or international. If no one’s familiar with your company, you won’t have as many customers as you’d like; and vice-versa.
When expanding online, the look and feel of your website will be one of the key points in your marketing campaign. If you don’t have as much extra time and personnel to devote to the campaign, you can turn to outsourcing companies like Just Simply Outsourcing Worldwide. This means you can focus on your business, while the outsourcing firm handles online tasks.
To really tie your message together, however, nothing does a better job than a logo. Not only can you use it in, say, your website’s header, but on all marketing material as well.
But what makes a great – and not just good – logo? How can you make sure it will stand the test of time, and will be easily recognized by your target market?
1. Make it stand out. Look at the logos of other businesses; you may notice a lot of globes, arrows, and similar elements. You won’t want to use those in your logo, because you won’t stand out then. Your logo doesn’t necessarily have to show what the company does, either, and colour is just a small part.
For a really unique logo, try different design elements, like half-circles or crosses that will suggest something about your company. Try to use a neutral colour combination as well, one that doesn’t risk meaning something else in a different culture.
2. Check the quality. No matter how good the logo looks on paper or on the monitor, it won’t be as effective if it looks completely different once resized. You may be using it on something as small as a mug or a ballpoint pen, or on a huge billboard. Regardless, it should ‘read’ well, without its different elements becoming unrecognizable in some way.
3. Keep it simple. Have you ever seen a logo that was too difficult to figure out? Keep the design as simple as possible so it won’t confuse your target audience. Think of McDonald’s and the extremely simple but eye-catching ‘M’ set against a red background.
4. Don’t keep it enclosed. A logo is cohesive only when the elements aren’t kept in a circle, square, or other borders. The use of a border means the logo is nothing more than a few symbols that aren’t connected. In other words, your logo should be able to stand on its own, without being ‘caged’.
5. Make it connect. When you know your target market, you’ll need to design your logo to fit it, too. For instance, a target audience of teens will be more drawn to an upbeat, possibly futuristic design. Young professionals and older adults won’t be as attracted to something that’s overly fancy, and you may have to mute the colours.
Whether you decide to design the logo yourself, or you engage one of the outsourcing companies Philippines you’ve found, just keep these guidelines in mind. You’ll then have a logo you’ll be proud to display over and over again.
While outsourcing has been a de facto business model for a few decades now, it’s only been in the past few years that it really took off. This resulted to a boom in the market and consequently, the industry – spawning both small and big startups, which employed the technique for their growth.
Outsourced services are usually the ones that are specialized, the ones that need highly-skilled persons, and the projects that need both local and international inputs.
They’re also the go to business strategy in reducing overhead costs, which in turn, increases annual profits. In a world where technology and immediacy is apparent, outsourcing provides relief as one of the best options in building a better business.
So how do you build a better business with outsourcing? Let us count the ways:
Outsourcing makes the workload lighter, therefore CEOs can focus on the bigger picture.
CEO’s usually carry the most stress on a company. Managing a balancing act in order to keep ROI increasing needs careful planning, strategic management, and laserlike focus without awakening the ire of employees. This level of management needs taking on the bigger picture, and when CEO’s are more focused on the specifics rather than the totality of the company, the retribution may be repelling. While it’s healthy for a company to focus on the details in order to create a wellrounded product or service, the CEO doesn’t need to obsess on one particular area. That’s the work of supervisors and managers.
Outsourcing lessens the possibility of overreaching.
When a company’s departmentalized setup becomes a toxic environment, outsourcing presents an entirely positive and fresh perspective in managing overreaches. Excess workloads from teams, however specialized they may be, should be outsourced when the company’s workforce doesn’t have the capacity to produce anymore. Overloading employees with excessive workloads decreases their productivity at 75%. This is because staffs would be preoccupied with rising responsibilities. Thus, defocusing their mojo and ultimately resulting to poor performance.
Outsourcing opens up the possibility of small firms to become bigger.
There was a time when outsourcing was reserved only for big players in the industry. That time was long gone, and with technological advances, outsourcing can now be accessed by the smallest firms, even startups, in order to further their business model.
Technology is a big player in making outsourcing a viable alternative in delegating special projects outside of a company’s current workforce. Growth, capacity to produce, and income can be greatly affected through harnessing the right outsourcing services. Of course, one of the many benefits for small firms in relying on outsourcing is lesser overhead costs. On top of that, government mandates and other statutory benefits are out of the expenses list. Plus, outsourcing to third world countries presents additional opportunities to subcontract and expand.
Outsourcing makes a business owner more progressive than ever.
Progressive entrepreneurs are usually the innovators, the ones who change the industry, and the ones who reap the rewards of stepping ahead first into a trend. Most of the wealthiest people on Earth saw a trend and dived into it after seeing massive potential. Outsourcing worldwide makes an entrepreneur becomes attuned to his inner self –developing his power of clear decisionmaking.
Search engine marketing is the newest form of advertising. The shift in digital advertising might not be in full swing to which it can stand alone without print, billboard and TV advertising, but it’s becoming more and more significant, going strong each year, thanks to a slow but steady deflection of people’s standard buying habits.
The power of the Internet is unprecedented. It’s a whole new world of fresh marketing territory gearing itself as a highway information machine. Its accessibility and immediateness, notwithstanding the cloak of anonymity it brings, brings forth a certain comfort for users worldwide. This is why virtual assistant services are the “it” thing in the Internet marketing world, and the industry seems to be in the stage where its fast and steady ascent is in full bloom.
Why Internet Marketing?
Business experts are one in convening the idea that “a healthy, productive and dynamic marketing effort for a company should include a bit, or a lot, for that matter, of Internet marketing.” What exactly is Internet marketing? Internet marketing is the use of Internet and the web to promote a product or service.
Internet marketing is usually done through building a product or service website, hailed as the company’s main Internet presence, fortified by social media handles in popular platforms such as Facebook and Twitter, and inevitably ranking first page in search engines’ results pages (SERP).
To do this, search engine optimisation (SEO) is harnessed. Search engine optimisation is the process of optimising search engines to rank a certain page for a particular set of keywords. SEO is becoming more and more the anti-thesis of traditional advertising agencies. But the smarter ones of these agencies now start to integrate the service to their product line to further their reach.
SEO is a process. A gruelling one at that. It involves a team, divided in groups. Each group functions as a unit, doing specialised jobs that forms part the entirety of the campaign. Here are the four most important people to commence Internet marketing:
1. Content Creators
Content creators are the new breed of magazine writers. They write articles, press releases, blog posts fortified with subtle and not-so-subtle redirection to the product or service. They make your product present, relevant and enticing.
2. Social Media Experts
Social media experts are the people behind the social media presence of your company. Social media is one of the most important parts of an Internet campaign. At least half of the buying population is in social media, and a robust presence in that realm boosts product awareness for avid customers, brand shifters and first time buyers.
3. SEO Experts
The people behind the actual SEO usually do Internet sorcery to increase your product/service’s online significance. A barrage of online-only brands have made it big through the help of substantial search engine optimisation. And a lot of traditional brands are relying on SEO to promote their brand identity throughout the web.
SEO work is usually grunt work. It involves the posting of articles, optimising content, and campaigning to increase ranking.
4. Web Developers
Web developers are the ones which codes and builds the entire framework of the Internet campaign. The look of your website, its functions, it’s interactiveness, etc. It’s a lot of hard coding, designing and encoding of functions.
To manage all these people, a virtual assistant can be hired on top of the work. Companies looking for outsourcing services frequently rely on virtual assistants to supervise the whole thing.
By now, you are probably not a novice anymore to technology, more so, outsourcing. A lot of business institutions outsource services, mostly functions related to Information Technology, software development, web application, among others.
The first question “Why should we outsource?” must have been perhaps answered by now. Yes, you’re now convinced a hundred percent about the impressive benefits business process outsourcing can bring to your team.
But, the other question, “Who should we choose as our SEO outsourcing partner?” still remains. The fact that there are countless third party vendors providing a plethora of outsourcing services makes you think twice.
One wrong decision in your choice could break your brand and cost you thousands of dollars. Setting your own standards and criteria when picking up an outsourcing partner is crucial to your success, and eventually, your progress. So, when you think of outsourcing the services you need, think of vital factors in an outsourcing environment
Key Process & Infrastructure Elements To Consider In Outsourcing
1. Project Management and Development
In an outsourcing relationship, normally the service provider and the client don’t meet face to face, although they can, if need be. But, because of distance (for example, client is based in the West while outsourcing provider, in the East), they opt not to spend a hefty sum for travel alone. Therefore, an open line communication between the two parties is a must.
Aside from that, detailed and accurate reporting, updates about, say, software and equipment, should be available anytime and especially upon request. Finally, you need to appoint an efficient team leader who will act as the bridge between your company and the outsourcing firm.
2. On site Project Leader
With significant differences in cultures and traditional practices, having someone to lead the team and coordinate with people on-site is also required. This way, everyone involved in the outsourced project will better understand the scope, requirements and other aspects of the project.
3. Take advantage of communication technologies like online chatting, video calling, and any other forms of such category.
4. Talent Pool and Employee Policy
Of course, you should prioritize an outsourcing partner that has a pool of talents with diverse expertise like us. By that, you’re assured of a workforce that’s able to render superior quality service; delivering outcomes at fast turnaround times with minimal or no wastage at all. Remember that a company that has a limited number of workers may not be able to deliver the goods as expected. Another thing, there should be a legal document that contains all the agreements between the two parties regarding the work involved.
5. Intellectual property rights
This refers to the rights provided to an individual or company for their imaginative creations. The said rights afford the creator an exclusive right for the use of such creation for a certain time period. So, you have to be clear on this.
The Right Relationship
If you are now decided which SEO outsourcing partner to choose, also consider these terms:
• Establish a genuine outsourcing partnership. Be partners in all aspects of the relationship. Don’t just stop at being ‘outsourcer and vendor’ to each other. Rather, do your best so that respect and trust are earned from both sides.
• Ideally, you should start small, but, aim to foster a long-term strong relationship.
• Be clear about your expectations. Don’t hesitate to ‘lay down everything’. After all, it’s your future that’s at stake here.
• Above all, select the right projects or activities to outsource.
Don’t outsource just for the heck of it. Rather, think of outsourcing services Philippines as a smart way of bringing your company to where it should belong—the top.
Ever wonder why more and more businesses are slowly building their own websites? It’s because customers are now online. Around 92% of people search Google for goods, services and information, and that’s about over 100 billion global searches conducted each month.
Because of promising statistics, online marketing has been on the rise over the past years. Companies looking for outsourcing services will surely benefit from strategies such as social media marketing, content writing, web development, and especially SEO (search engine optimization).
1. Around 91% of US internet users search every month
A user’s online experience often begins with one thing – seach engine. Web traffic is the first place potential customers will first find out about you. If you’re not optimizing your website, your brand does not exist in their minds.
SEO or search engine optimization helps in making your website visible in the World Wide Web. If you appear on Google’s first page and rank first, you’ll get 20% of clicks on average.
2. 75% of SEO is off-page and 25% is on-page
To improve SEO, marketers use two key elements. First is making your content relevant for the keywords people are searching for, then attracting links. These are known as off-page (someone else’s website) and on-page (your website).
Content marketing strategy distribution has led to a 2,000% increase in blog traffic and 40% increase in revenue. So, create content other people want to link to.
3. Persuasive meta descriptions under 155 characters boost click through rate
Meta descriptions are brief previews that show up underneath a link on a search engine results page. It gives user a glimpse of what the article is all about. If you have a tempting description, regardless of the rank, there will be an increase in clicks.
Make it unique and snappy. Matt Cutts of Google noted that it’s better to have no meta description, than to have a duplicate meta description. Keep this mind the next time you make one.
4. The most important on-page element, after content, are page titles
A common mistake for websites is not putting an effective title on their page. After relevant content, it is essential to have a targeted page title. It’s located at the very top of your browser, the one written on the tab.It shows up when people search on Google.
Apart from editing your title page, also include the keywords in the H1 text, alt tags and paragraph text on the page. This is to create value in relevancy, browsing and SERPs.
5. Google+ is the highest correlated social factor for SEO ranking
Because social media has taken over as the primary form of communication, search engines have begun to factor social network sites into results. If you want your links to more likely show up in results pages, establish a connection in Google+.
It’s time to improve your SEO and bring success to your business. Discover the advantages of outsourcing IT services. It’s all about optimizing your pages, creating unique content and engaging in social media. It may not happen overnight, but it works!